Kanye West and Candice Swanepoel are reportedly DATING!

Page Six reported that Kanye West is indeed “dating” Candice Swanepoel. But sources also told the publication it’s not exactly true love — in fact, they say it’s “BS” to shill sunglasses.

Conveniently, Swanepoel is the face of Yeezy GAP sunglasses and the pair partied together at a New York Fashion Week event. And it’s not lost on the marketing-savvy West that a well-publicized romance would do wonders for the brand’s profile. (Meanwhile, dating one of the world’s most beautiful women hardly makes West look bad either).

According to TMZ, after the fete, where they palled around with Chris Rock, they both left in West’s SUV and headed to the same hotel. Meanwhile, a source told ET, “Kanye and Candice are dating and their relationship is new… They’ve connected over fashion and creativity.”

But our insider says it’s mostly a “PR stunt.” Swanepoel, coincidentally (we think?), was also the face of Kim Kardashian’s new Skims campaign.