Kanye West Reportedly Files Trademark for New Beauty Brand

KKW Beauty and Kylie Cosmetics better watch their backs, because it looks like there's another cosmetics company in town. As reported by Us Weekly, Kanye West has filed a trademark to expand his Adidas x Yeezy collaboration into cosmetics, skincare, haircare and fragrance. The rapper is no stranger to expanding his purview beyond his musical horizons, having achieved success in the fashion and marketing industries.

According to documents obtained by TMZ, the trademark covers an interesting variety of beauty products, including makeup, fake lashes, face masks, nail polish, body oils, shaving cream, haircare, perfume, toothpaste, and deodorant, just to name a few. It even includes scented pine cones and aromatherapy pillows. If he does create a cosmetics line that includes all of the aforementioned products, Kanye will be selling a wider variety of merchandise than both Kim and Kylie's companies.

The news does make you wonder what exactly inspired Kanye to do this. Was it his wife's work in the beauty industry, or is this simply another way to expand his brand? Whatever his reasons, I will definitely be interested to see what a Kanye West cosmetics and home goods line looks like. I wonder if he'll be doing any makeup tutorials!