Kylie Jenner's former friend Jordyn Woods announces she is launching her own brand

Jordyn Woods announced on Tuesday that she is launching her very own brand.

The 25-year-old former friend of Kylie Jenner shared the news on Instagram as she presented images of the models she was scouting for the campaign.

"Excited for this journey," wrote the beauty in her caption as she posed in a dark jacket and Chanel boots.

The social media influencer captioned the post, "Tomorrow is a big day!! These photos are from our casting last week and tomorrow is the official campaign shoot. We’ve put so much time and detail in making my new brand come to life and I can’t wait!!"

She added, "Entrepreneurship is hard, I’ve had businesses in the past and you learn as you go, but I’ve really put this one on my back. Excited for this journey!! Stay tuned."

The last slide in the post was a statement that read, "Own lane. Own pace. Own race."

Currently, all Woods would say is that she is launching a 'brand.' It is not known if that means clothing or shapewear or accessories.