Kylie Jenner announces launch date of new business venture 'Kylie Baby'

Kylie Jenner - who finally confirmed the rumors she's expecting her second baby with Travis Scott, and has been wowing her followers with her incredibly stylish maternity wear - has finally announced the date when her new business venture "Kylie Baby" will be fully operarional.

Kylie Baby - the new business venture by Kylie Jenner - finally started posting to their Instagram page, announcing the long-awaited launch date of the luxury baby brand.

Sharing a pink post with the text "KylieBaby by Kylie Jenner" with their 965K followers, the caption stated, "coming September 28". But that's not all, in fact, the page posted 9 images in total, to create a dream-like effect across the page. Check out the full view here!

The 24-year-old beauty originally announced the new business venture very subtly with an adorable snap of her three-year-old daughter, Stormi Webster, to her own Instagram page. At the time, Kylie shared a pic of her little princesses with her 225 million followers, enjoying a bubble bath with some of Kylie Baby products.