Watch Beyoncé with her kids Blue Ivy and twins Rumi and Sir in NEW IVY PARK ad

Beyoncé is bringing her kids in on the family business, the international singer shared a look at her new advert for her IVY PARK collection which featured her kids, Blue Ivy, nine, and twins, Rumi and Sir, four. Recently, Beyoncé said it was a "natural progression for IVY PARK to introduce a selection of key silhouettes in children's sizing" so its not that much of a surprise that the star would choose to bring her kids in on the collection, especially since they've often chosen to dress alike anyway.

The singer stars in a new ad for her IVY PARK x Adidas clothing line for kids, enlisting daughter Blue Ivy and 4-year-old twins Rumi and Sir, whom she shares with husband JAY-Z, for the cowboy rodeo–themed campaign.

In the clip, Beyoncé is seen matching her younger two in all blue outfits, and in another shot, the proud mom walks beside Blue, who is nearly as tall as the star. Sir is also shown in a blue cowboy hat in another moment.

"The rodeo isn't just for the grown ups. Introducing IVY PARK Kids #ivyparkrodeo #ivyparkkids," read the caption shared alongside the ad on Instagram. The children's apparel launches online on Aug. 19 and in select stores on Aug. 20.

Check out the fun new IVY PARK advert below!